National Society of Tax Professionals

This new site launch involved a complete redesign, an update to Drupal 10 from an older D7 site, updating custom code, and integration with a SQL server member database. The site uses push and pull to send member data about user accounts, course and event registrations, and other data to their back-end SQL server application.  

The older site was quite dark, and very stock-photo heavy.  They had a lot of text embedded into images that resulted in bad SEO and overall negative user experience. For this new and improved design, we used a lighter palette and lots of bright images of the cities where they hold events and conferences.  One challenge was to avoid an overly patriotic red-white-blue look, while still keeping a connection to government and tax professionals.  How to make tax preparation training exciting?  Well, with color and design we did our best!